Creative Communication

Building Community around brands, products, services, companies and institutions, starts with strategic and creative forces working together, generating big ideas to strengthen relationships, reinforce awareness, motivate aspirations and initiate actions.


Why MCI
A strong strategic approach, including customers’ environments analysis as well as trends research, helps us identify the most powerful and relevant insights that will lead to the “Creative Jumps”, necessary to elaborate imaginative and meaningful concepts.

Concepts are then translated into live experiences and/or innovative communication solutions in order to reach or exceed our customers’ objectives.  



Case Studies

Sharing Defining Moments

Legendary Swiss watchmaker Patek Philippe decided to re-launch the Nautilus – a massively successful and iconic watch from the 70s – but sought a new theme to replace the original brand association with nautical sports. See how MCI made it happen, on time and seamlessly.