Successful Conference Management
Jean Evans, Director of Conferences at MCI Dublin, has authored a series of articles which offer expert guidance and tangible advice to the myriad of stakeholders involved in the successful operation of conference projects.10 Reasons Why Hotels Fail to Convert Conference Business. Throughout my years of experience, it has never ceased to surprise me, the various reasons why hotels can lose a conference enquiry. As a Professional Conference Organiser (PCO), my team is constantly inundated with requests for meetings by sales forces, looking to talk to us about their properties, their facilities, their amenities.
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14 Reasons Why PCOs Won't Buy a Hotel for Conferences. The first thing to understand about a PCO or Professional Conference Organiser is that we deal with association conferences. And why is this piece of information important? Well, let’s just say that we deal in income and expenditure, which means that the very dynamic of all decisions is so very far removed from a corporate conference/meeting.
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Bidding For Conferences. Bringing an international congress to your country can be a crowning achievement of a professional career. It can not only raise the profile of a national industry but can also make a long-term impact in raising actual standards in that industry, help build and maintain relationships with customers and ultimately provide an economic boost to the sector.
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Choosing the Right Destination. Selecting the right destination for your conference is critical; think of it as your insurance policy. The rationale behind choosing the next conference destination should be a business case. It will protect your association, mitigate risk; may help you reduce costs and ultimately manage all stakeholder expectations. The destination must be appealing, accessible and affordable; this will ultimately drive your delegate numbers.
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