Building Community Magazine

Featuring Luc Volatier, the procurement evangelist

As traditional advertising disappears, your soon-to-be customers, overwhelmed by constant virtual targeting, are reminded that we all have a first life before a Second Life. A first life where we connect in real places, in real time, with real brands. In our latest Strategic Event Research we interviewed over 400 Marketing Directors to uncover that Events have the highest perceived ROI result of the marketing mix.