Case Studies


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Diageo | Guinness

Sharing Defining Moments

To celebrate the 250th anniversary of global brand Guinness, parent company Diageo needed an inspirational and creative concept to celebrate ‘Arthur’s Day” in honour of Arthur Guinness signing the 9,000 year brewery lease in 1759. The concept had to engage, inspire, reward and motivate employees of Diageo with event delivery replicated at three locations in Ireland, Northern Ireland & the UK in a special “Toast to Arthur“ as part of the worldwide “Arthur’s Day” Celebration.

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