Case Studies


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Middle East-Asia Allergy Asthma Immunology Congress

Leveraging Stakeholder Relations

When the first Middle East- Asia Allergy Asthma Immunology Congress (MEAAAIC) convened in Dubai in 2009, organizers knew their success would depend on meticulous project planning and quality control. With five months to plan a conference with multiple partners and professional specialties, MCI delivered such positive results that the host organizations undertook to repeat the meeting every second year.

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