Bureau of International Recycling (BIR)
Sharing Defining Moments
When BIR began planning its 2009 convention, organizers hoped to attract 800 to 900 participants, 15-20% of them from the Middle East and India. In a declining economy, a successful marketing effort depended on making the meeting as affordable as possible, without compromising its status as the industry’s foremost opportunity for face-to-face business networking.
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