Institute of Management Accountants (IMA)
Tapping into New Markets
Following an increased demand for its certification programme in China and the Middle East, the Institute of Management Accountants (IMA) sought to develop a versatile and flexible resource model to manage this expansion in a sustainable manner, in accordance with their International Strategy for growth centred on leveraging strategic partnerships, affiliates and outsourcing models to drive membership growth. IMA’s goals included continuing an acquisition strategy, improving retention rates and offering localized services through an enhanced regional office presence.
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