European Society of Association Executives

Sustainability: The building block of successful associations

In today’s rapidly evolving world, associations must regularly review their mission, core purpose and value proposition to ensure their continuing relevance to the industry and members they serve.

Nowhere is this more clear than with issues surrounding sustainability. Sustainability is perhaps the defining business and social issue of this century. This was underscored by the recent survey conducted by Accenture for the United Nations in which 93% of Corporate CEOs interviewed said that sustainability is ‘critical to their future success’.

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