MCI Partners with Blue Sky Broadcast

MCI to offer association clients world class global education and content management solutions with Blue Sky Broadcast partnership

Geneva, Switzerland, 25th November 2011. Global association, communication and event management company MCI has teamed up with Blue Sky Broadcast, leading provider of technology solutions for online content management, education portals and event streaming, to offer the worldwide association community a fully integrated digital education service.

Whether an association’s main source of content is their annual conference or an existing large volume of educational knowledge, they can avail of comprehensive technological solutions regardless of their existing level of digital education activity. MCI works with associations to develop education, conference and marketing strategy and provides sponsorship, promotion and event management support globally. As a result, associations can leverage their conference content and extend its lifecycle, maximizing revenue and outreach by creating spin-off services or adapting it for regional markets.

“It is key for associations to offer multiple learning channels to meet the needs of their varied stakeholders. With this new service, we offer association management and PCO clients the opportunity to extend their value proposition to remote and untapped markets like never before, through a combination of learning portals and hybrid, customized local events,” comments Nikki Walker, MCI’s Global Vice President of Association Management & Consulting.

Philip G. Forte, President of Blue Sky Broadcast, spoke of the benefits for clients trying to reach out to new markets; “With our proprietary event learning platform, we can offer tailored global contentsharing solutions that work for clients regardless of the audience location, language or learning requirements. Enabling us to present an integrated business model that seamlessly combines fully managed face-to-face events with online learning experiences, this partnership presents our clients with a very compelling learning solution for their global audience.”

ABOUT BLUE SKY BROADCAST
Blue Sky Broadcast is a full-service provider specializing in the delivery of comprehensive live and on-demand web-based, instructor-led, learning solutions. Blue Sky Broadcast organizes, captures and produces web-based events that are viewed by hundreds of thousands of people each year. Headquartered in San Diego, California, USA, Blue Sky Broadcast also has satellite offices in Minneapolis, Minnesota, Washington D.C. and Nashville, Tennessee. For more information, visit www.blueskybroadcast.com