MCI Teams Up With Blue Sky Broadcast
MCI teams up with Blue Sky Broadcast to enhance service offering to associations in the U.S.
Washington DC, 6th April, 2011 - . MCI, global association, communication and event management company and Blue Sky Broadcast, leader in full-service live and on-demand, custom web-based learning solutions have teamed up to offer associations in the U.S. a turnkey approach to broadcasting remote or standalone conferences via the internet. An exciting new way for U.S. associations to offer international members outside of the U.S. and customers globally access to their conference content, it will help grow local brand awareness, boost product and member sales and promote collaborative ties between organizations.
With this new service, U.S. associations will be able to extend their value proposition to remote markets like never before. MCI will be on hand to develop conference business strategy and provide marketing, sponsorship, promotion, and event management support globally.
“This new service will help U.S. associations leverage their conference content for adaptation to regional markets, either for the purpose of creating remote satellite events conducted simultaneously alongside their annual meetings or as a means of enhancing standalone regional conferences,” said Nikki Walker, MCI Association Management & Consulting Practice’s Global Vice President. “As education is the primary focus with our association customers, we know many are trying to extend their franchise internationally”, commented Phil Forte, President of Blue Sky Broadcast. “The notion of professional development through association education products is relatively new in emerging markets where most people traditionally gain their education exclusively from universities. As these markets generally prefer face-to-face learning, this partnership with MCI, enabling us to present an integrated model combining face-to-face with online learning, offers a very compelling advantage.”
About Blue Sky Broadcast
Blue Sky Broadcast is a full-service provider specializing in the delivery of superior live and ondemand customized, instructor-led, web-based learning solutions. Blue Sky Broadcast organizes, produces and delivers web events that are viewed by hundreds of thousands of people each year. The company’s impressive team of technical and industry focused professionals, coupled with their expertise with web event solutions and online video helps leading organizations fully leverage any type of communication. Blue Sky Broadcast is headquartered in San Diego, CA with satellite offices in Minnesota, Washington D.C. and Tennessee.
For more information, visit www.blueskybroadcast.com
For further detail on the information contained in this press release, please contact:
Karine Desbant
Global Marketing & Communications Manager, Association Market
MCI
Association Management & Consulting
Karine.desbant@mci-group.com
Phone: (011)-32-743.4413