Building Community Magazine - Feedback

The Value of Social Media
Engaging audiences through social media and building online communities will help bring the right people to your event and improve return on investments. There are, however, many other benefits it can bring to your event and for this reason, many organizations now consider social media as a strategic tool within the wider framework of strategic relations.

A Community within a Community
Panos Tzivanidis, Head of Sibos, talks to MCI’s Milo Vergucht about this important annual event in the financial industry’s calendar and what he believes are the key ingredients for building strong communities. Sibos now spans three continents and is a truly global community, with Sibos 2010 in Amsterdam attracting over 8000 delegates.

Integrated Event Concept
Bosch Rexroth sought a new approach to showcase its integrated solutions to meet the specialized technology needs of its clients. The event message needed to reach all stakeholders, including senior management and operations and the format had to be suitable for rolling out internationally in the future. MCI’s design approach embodied creativity and innovation at the heart of Bosch Rexroth’s message.

Building Communities of the Future
These days, great brands must do more than satisfy consumer needs, tune in to the dreams and visions of their target market. The travelling exhibition ‘smart urban stage’ revolved around the idea of a future urban space and travelled beyond the confines of a simple collection of products, bringing the future to life.

Exhilarating Hands-on Experience
Through the launch event, BRP succeeded in raising awareness for and visibility of their new product range and managed to give employees, dealers and distributors as well as the press a really exciting hands-on experience, technical insight and an exclusive preview of the new product range.

Unique Live Performance and Staging Concept
For its 10th anniversary Felopateer Palace wanted to reinforce its market positioning, its brand and values and highlight its various points of sale across the world. The challenge was to create a unique experience for all guests and raise awareness of the brand throughout the event.

Creating an Event Legacy through Education, Networking and Knowledge Sharing
ibm.com wanted to create an experience that really energized and motivated. An exciting educational programme was designed, offering twelve options for breakout sessions on a variety of hot topics. ibm.com Inside Sales people have seen a tangible increase in morale following the event, along with an improvement in collaboration between their overseas and Dublin-based teams.

Delivering an Inspirational Message
Aspiring to create a one-stop platform for its solution partners and staff in order to enhance their team dynamic and update them on product upgrades, Siemens called upon MCI Singapore to ensure the event’s success. The event enabled Siemens to successfully deliver its desired message to all delegates, strengthening its internal relations within the company.