MCI Association Management & Consulting expertise produces a series of resources available to association executives.

In this section, find articles on association management related topics, copies of our global bi-annual newsletter FOCUS, and client interviews.

Articles

Can an Association Grow via Social Media?
In less than four years, social media has gone from a trend to a well-established and widely used marketing and promotion tool. Social media platforms are ready to be used and free of cost. Nonetheless, resources have to be allocated and actions planed, specially, since any actions taken on social media will go live and can generate reactions immediately.
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The market driven model – The future for associations, by Anna Hedrzak, External Relations Manager, MCI Brussels Office
How did the economic crisis impact the association’s world? Were associations forced to revisit their business models as the result of an evolving marketplace? Have they suffered from the crisis or did they come out even stronger and in a healthier financial condition?
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Decision making at associations – Can an agreement be made or will it remain an ongoing discussion? by Rachel Hamer, MCI Brussels (2010)
Reaching an agreement or decision can be challenging. Why? Because it involves people.
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The Association world in China, by Nikki Walker, VP Global Association Management & Consulting (2010)
China represents the largest single consumer market in today’s world and as such a target expansion audience for associations and companies alike. What are some of the key opportunities or challenges that associations should consider if wanting to do business in China?
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Reaching out to Global Markets through Meetings & Events, by Peter Turner, Global Development Strategy - US Market and Ajay Bhojwani, MCI Dubai/Abu Dhabi (2010)
In an era of uncertainties, we are forced to think of innovative ways to tackle new obstacles every day of the week. As the economies in America & Western Europe start to mature and reach their zenith, markets in Asia seem to be bursting with life. 
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The Association Market in China, by MCI Shanghai (2010)
What does it take to build membership and raise an association’s visibility in China? What are the elements to consider in building a business plan on growing an association in China?
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Social Media for Non-for Profit – Meeting the Members of Tomorrow, by Claudia Fortes, MCI Brussels (2010)
Social media has modernised the business community and has democratised knowledge and information. Over 2 billion people are connected on the online world and interact daily on social media platforms.
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Focus Newsletter

Focus is the bi-annual newsletter of MCI’s Institutional Division distributed to associations around the world. It covers clients’ interviews, success stories, articles on general industry trends and MCI’s latest global news and highlights.

January 2012		- Issue 12
July 2011		- Issue 11
January 2011		- Issue 10
July 2010		- Issue 9
January 2010		- Issue 8
July 2009		- Issue 7
January 2009		- Issue 6

View past Focus issues by clicking here.

Client Interviews

Read some of our clients talk about their relationship with MCI.

		January 2012: Institute of Management Acountants (IMA)
		Interview with Jeffrey C. Thomson, President and CEO
		Click here

		July 2010: Asian Allergy Asthma Foundation (AAAF)
		Interview with Professor Ruby Pawankar, Congress Chair - Middle East Asia Allergy Asthma & Immunology Congress (MEAAAIC)
		Click here

		January 2010: American Society of Mechanical Society (ASME)
		Interview from Roy Arbeit, Managing Director, Marketing & Sales of ASME
		Click here

		July 2009: French Society of Dermatology and Venereology, ("Société Française de Dermatologie et Vénérologie”) (SFD)
		Interview from Professor Marie-Aleth Richard, President of the Parisian Dermatology Days, JDP* (“Journées Dermatologiques de Paris”) Organising Committee 2008
		Click here

		Jan 2009: International Society for Pharmaceutical Engineering (ISPE)
		Interview from Robert P. Best, President International Society for Pharmaceutical Engineering, ISPE
		Click here

For more client interviews, click here