Information & Communication Technology

Understanding, fostering and developing influential target groups is of utmost strategic importance to many information technology companies today.


For more than 20 years MCI has had the pleasure of serving many global ICT companies. The ICT marketplace is in constant and rapid evolution. Having identified that the needs for this market were unique, MCI established the ICT Industry Practice. Our goal was to ultimately gain a deeper understanding of our clients’ issues and how MCI could best support and deliver business solutions. In 2005 the best practice community was formed by a group of key MCI individuals to help identify and develop new event marketing solutions to meet these new ICT market challenges.

Today, the ICT Practice is our 2nd largest client sector!

While the heritage and reputation of MCI stems from event management delivery, our own evolution has permitted us to go beyond and provide added-value knowledge in the context of live communication and event marketing.

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Case Studies

Piaget

The client’s challenge was to communicate to its Top managers a new strategy to confront competitors and to present the new upcoming products for the year 2007 by changing radically the atmosphere used in past events going from a classical setup to introducing a more casual environment.

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Dev Sharma
Director Global Accounts,
MCI Headquarters