Experiential marketing was born out of the necessity for organisations to try and solve an issue that is one of the fundamental questions in marketing: how to increase engagement with their customers and members.
In the new normal originated from the COVID-19 crisis though, the meaning of experience and engagement have been shaken to the core. In the current climate, companies are rushing to adopt a multitude of technological solutions to come up with compelling alternatives in the interest of public safety. But how do you navigate these changes whilst still providing your target audience with unforgettable experiences?
Oscar Cerezales, our Global Executive VP, can advise you on how to tailor an experiential marketing strategy that fits your organisation and this new normal. Make sure to connect with Oscar and follow MCI on LinkedIn.
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