Delivering locally relevant products

During the first year MCI Dubai successfully organised the launch of power breakfast events for HSMAI members in the Middle East.

The Challenge

Associations that demonstrate growth are proactively stimulating and meeting demand for services from international customers and members, with 72% versus 46% offering more networking opportunities and 71% versus 45% hosting more meetings (Source: 2014 ASAE Foundation research study Achieving Global Growth: Establishing & Maintaining Global Markets).

The mission of the Hospitality Sales and Marketing Association International (HSMAI) is to grow business for hotels and their partners globally by fuelling sales, inspiring marketing, and optimising revenue. A client of MCI USA for six years, the international organisation has enhanced its ability to be globally relevant by delivering locally relevant products and services. In 2015 HSMAI contracted the MCI Dubai office to support it in these efforts by delivering networking and educational events tailored to local needs. 

The Solution

During the first year MCI Dubai successfully organised the launch of power breakfast events for HSMAI members in the Middle East. Each event attracted an average of 40 attendees, a 50% increase in participants since its first launch in the UAE market in 2012. Concise and focused, the breakfast events provide excellent educational and networking opportunities. 

Lasting Results 

Hoteliers also get the opportunity to show their property to peers and industry professionals. Running from 7 to 9 am, the format includes networking, sessions and keynote addresses as well as some time for participants to ask questions to the local and international speakers. “This was my first HSMAI event and I am definitively coming back”, enthused one of the participants. As HSMAI continues to grow in the region, 2016 plans include a one-day conference and a half-day workshop.

 

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