Integrating Innovation with Sustainability

The need to promote the importance of nutrition and dangers of obesity to +600 delegates within a B2B conference set-up, had to be bolstered with innovation and creativity in order to:

The need to promote the importance of nutrition and dangers of obesity to +600 delegates within a B2B conference set-up, had to be bolstered with innovation and creativity in order to:

  • Increase conference awareness at a regional level
  • Activate regional institutions & societies for endorsing the event
  • Include B2C industry for bringing together Sponsors & Exhibitors to interact with the public

The organisation needed to overcome the challenge of promoting a conference communicating such a broad topic in an effort to expand its reach on a regional level.

Opportunity

To include B2C into a purely B2B conference for raising its regional profile & to promote innovation and creativity by introducing eco-friendly solutions.

Solution

MCI Dubai designed a solution tailored to the client’s expectations that showcased their business culture of creative thinking, problem-solving and community building.

MCI utilized their expertise in Marketing, Communications, Creative, and Event Management.

The solution weaved sustainability into the exhibition’s booth space and innovation for creating successful delegate engagement and new business opportunities.

Results

600+
Delegate Attendance

+ 14%
Participants Increase

17
Eco-Friendly Exhibition Booths

800,000
Impressions on Digital Media

23
Sponsors

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