KLM was looking to creatively announce and promote their new daily flights between Buenos Aires and Amsterdam, officially launched on November 4, 2018.
MCI Argentina designed and delivered the concept: a 3x2 KLM traveling suitcase, coming from Amsterdam and ending up in Buenos Aires. The suitcase was positioned at 3 iconic spots in BA, and inside the suitcase was a surprise to be discovered by people passing by. By guessing what was inside the suitcase through social media (using the hashtag “KLMtodoslosdias”), participants could win flight tickets to Amsterdam.
And to end it off, a large event was held in one of Buenos Aires beautiful parks with around 1200 participants joining in the festivities.Download PDF