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Demystifying the China Healthcare Industry

Robbin Zhao, MCI China’s senior director association management & consulting in Shanghai, presents an assessment of the current situation in China and the opportunities and challenges for US healthcare associations to develop a successful and sustained entry strategy.

This two part video presentation covers the following topics:

PART 1: Overview of Healthcare Market Drivers and Its Trends, Industry Growth Statistics, Specialties in Demand, Current 5 Year Plan Trends & Goals, CME Education Overview and Differences in China,


PART 2: Overview of Distinct Clinician Populations and Their Needs, Healthcare Industry Stakeholder Map -Government, Hospitals, Industry Partners, etc, Realities of Building Business Relations with Chinese, Potential Commercial Opportunities & Building Locally Relevant Services, Market Entry Considerations


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