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World Focus on International Conference on High Energy Physics 2012

12 July 2012 - The 36th International Conference on High Energy Physics (ICHEP) has been a historic event, and garnered more media attention than any other scientific conference this decade.

On Day 1 of the conference, Wednesday 4 July 2012, the discovery of the Higgs boson was announced during a live link from Geneva, Switzerland. Thunderous applause broke out simultaneously in auditoriums on opposite ends of the globe.

The conference is held every two years by the International Union of Pure and Applied Physics and with thousands of very excited physicists and just as many media stories being generated around the world, ICHEP 2012 is a significant event for all involved.

Organised by MCI Australia and locally hosted by University of Melbourne, the 8-day conference at Melbourne Convention and Exhibition Centre has been a huge success.

University of Melbourne’s ARC Centre of Excellence for Particle Physics at the Terascale Centre Manager, Dief Alexander, was very happy with MCI’s management and support.

"The staff of MCI were integral to making this conference a success.” said Dief Alexander.

“Their positive attitude in providing assistance to the delegates on-site was consistently of the highest standard."

MCI Australia Director of Operations, Jan Shaw, says that cutting edge technology was used throughout the conference including the live feed that was used to make the now famous announcement to the world.

“Due to the significant information being shared in the ICHEP 2012 program, webcasting was essential and was used effectively for a number of sessions and press conferences,” said Jan Shaw.

CERN director, Rolf Heuer, confirms that this conference is the first ICHEP to be opened via videoconference on a different continent.

“It shows we are a global community and that we are working and talking to each other globally,” said Rolf Heuer.

There was also an internet hub, a Google hangout presentation and social media activity to complement the world-class technology of ICHEP.

“To ensure our client could monitor conversations about the event, delegates were provided with a high speed Wi-Fi connection and Twitter hashtags for the conference and each session—the amount of activity on Twitter will provide the University of Melbourne outstanding insight into delegates’ interests and opinions,” Jan Shaw says.

The client was very satisfied with delegate attendance which reached 800 despite the strong Australian dollar and the European recession.

ABOUT ICHEP 2012
Visit the conference website at www.ichep2012.com.au and the ICHEP press website at www.press.highenergyphysicsmedia.com for more information.

For further detail on the information contained in this press release, please contact:

Chelsea May
Marketing & Communication Manager
MCI Australia
chelsea.may@mci-group.com
1300 365 976

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