MCI Mid-Year Review
Geneva, Switzerland – 23rd May 2012, MCI announces strong financial results for business year ending December 31st 2011. MCI’s gross margin continued to grow in 2011 and reached €92 million, a 14% increase on 2010, while the volume of business reached €307 million. Gross margin growth is due to 11% organic growth and 3% growth following acquisitions. Business operated by MCI offices outside Europe continues to grow; now representing 35% of the total group gross margin compared to 15% in 2010. The leading areas of expertise remain Congress Management and Meetings & Events representing 34% and 35% of total business respectively. Technical Production and Creative Communication services have grown to contribute 16% of the total gross margin. MCI services approximately 50% corporate clients and 50% association clients. The outlook for 2012 is promising when a gross margin of €110 million is expected. For more information download the full MCI Annual Report 2011 here.
Continued growth of MCI follows expansion in Scandinavia. In December 2011, Stockholm-based communication and event agency, Imagine, became part of MCI Scandinavia. The new acquisition added expertise in Meetings & Events, including strategic meeting communication. Expanding MCI’s offering to clients in Scandinavia, the move enhanced a robust existing presence in the Congress Management (PCO) and Destination Management (DMC) markets and a successful Meeting & Events department.
MCI relocates global VP to support client growth strategies. As more and more association clients turn towards Asia, and particularly the emerging markets of China and India, as well as the Middle East, to realize new market penetration and growth opportunities, MCI has reinforced its executive management in the East. Global Vice President of Association Management & Consulting, Nikki Walker, has moved to Dubai, UAE, to further enhance and drive client growth strategies “on the ground”. The needs of organisations in emerging markets and their desire for globally accepted standards and certification programmes offer exponential growth possibilities for western associations. MCI is perfectly positioned to help these associations grow from its 14 offices in Asia and Latin America.
MCI harnesses global content dissemination and virtual meetings technology to enhance value for clients. As associations and companies around the world seek to maximize the impact and outreach of their face to face meetings and their spoken word content, MCI has created new client solutions by teaming up with Blue Sky Broadcast – a leading provider of technology solutions for online content management, education portals and webcasting. MCI helps associations leverage their conference content and extend its lifecycle, maximizing revenues, sponsor value and outreach by creating e-learning programmes, continuing education credits and hybrid “local” meetings. MCI is using the latest in virtual meetings technology to share valuable knowledge across its own teams in a monthly virtual meeting spanning MCI offices in 47 cities globally.
New MCI products for associations and corporations. New products for associations in 2012 include Delegate Boosting - aimed at attracting participants and expanding an association’s reach in emerging markets. Associations can also avail of MCI’s B-Com Congress Management Technology, a platform that covers all operational requirements related to an event life cycle, from project management to reporting and statistics. New products for corporations include Peer-to-Peer Meetings – a centralized approach to increasing brand awareness by disseminating information through inter-professional collaboration. MCI also works with organizations to take a strategic approach to their meetings portfolio, under the leadership of Lindsay Seth (Director Strategic Meeting Management Programmes - SMMP), helping them understand, order, control and manage their global meeting spend. More information on these new products and services will be available soon on www.mci-group.com .
Industry educational initiative unites MCI, IMEX and MPI. In February 2012 MCI entered into a new collaboration with IMEX Group, organizers of worldwide exhibitions for the meetings, events and incentive travel industry, and MPI (Meeting Professionals International) to support the Future Leaders Forum (FLF) which has been rebranded as the IMEX-MPI-MCI Future Leaders Forum. The global FLF programme is an initiative designed to encourage the best and brightest students to enter the meetings and incentive travel industry by offering education days, networking opportunities and internships. For more information visit: http://www.imex-frankfurt.com/aboutfutureleadersforum.html .
Awards and recognition in 2012. In April 2012 MCI in Australia was named Australia’s premier Meetings and Events Management Organization (over 8 employees) at the Meetings and Events Australia (MEA) National Awards for Excellence. MCI in Australia has now entered MEA’s Hall of Fame as a three-time consecutive winner of the award. In addition, MCI in Australia received the national Education Award (over 30 employees), reflecting their commitment to training and development. Vice Presidents of MCI’s Destination Management services brand, Ovation Global DMC, Padraic Gilligan and Patrick Delaney, earned their Destination Management Certified Professional (DMCP) accreditation in February 2012 from the Association of Destination Management Executives (ADME). In May, MCI Dubai won the Middle East Events Awards 2012 for Best Meeting or Conference for their work on the 1st IOF Middle East & Africa Osteoporosis Meeting.