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Geneva, 09 February 2016. MCI Middle East has been awarded with the 2016 Superbrand title for the third year running by the Superbrands Council in the United Arab Emirates.

MCI achieves 2016 superbrand status

Geneva, 09 February 2016. MCI Middle East has been awarded with the 2016 Superbrand title for the third year running by the Superbrands Council in the United Arab Emirates.

Superbrands is widely recognised as the worldwide independent authority and arbiter of branding excellence, which operates in 85 countries globally. Its annual branding awards programme selects elite brands in all categories nationwide before being shortlisted. A judging panel of Superbrands Council members and brand management representatives then choose the winning brands that meet the strict Superbrand criteria.

MCI’s latest achievement illustrates its commitment to activate brand solutions and deliver business results to clients in the Middle East region and worldwide.

“We are really proud and honoured to be recognised as a Superbrand for the third consecutive year,” said Ajay Bhojwani, Managing Director of MCI Middle East. “It would not be possible without the effort, dedication and commitment from our team on the ground.

“It is a testament of the trust and belief that our customers have in us, illustrating that we are continuing to drive industry best practices and high quality services to support our clients in achieving their business objectives. We look forward to working on maintaining this status in the future, and assuring new and existing customers and partners of our integrity and best practices,” he added.

The MCI Middle East team, with more than 70 employees, is based in two offices in Dubai and Abu Dhabi covering operations in the Middle East North Africa region.

It delivers a range of services including professional congress organization, association management, meetings and events.


For more information please contact:

Sylvia Andre                                                                         

Vice President Marketing & Communications  

Sylvia.Andre@mci-group.com                                                                                        

+41 (0) 79 537 37 54                                                         

                                                                                                                               

ABOUT MCI

MCI is a global leader in engaging and activating audiences. Since 1987 we have been driving innovation in events and production, meetings, incentives, congresses, and association and community management. Through our creative consulting, analytics, sustainability and digital services, MCI helps multinational companies and international associations enhance their organisational performance, grow globally, energise communities and drive their business results. MCI is an independently owned company with headquarters in Geneva, Switzerland. Our 1,800 professionals in 60 cities and 32 countries help clients across Europe, the Americas, Asia-Pacific, India, the Middle East and Africa. Find out more at www.mci-group.com.

ABOUT SUPERBRANDS

Superbrands is a global independent authority and arbiter of branding excellence. Its selection process is by invitation only and offered to the most outstanding brands in their field. Attaining Superbrand status strengthens a brand’s position, adds prestige and reassures customers and suppliers that they are buying into the best brand in its category.



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