Association Trends

As both professional and trade associations contend with membership loss, declining congress attendance and reduced sponsorship revenues, the need to go beyond member expectations and deliver tailored, customer-centric services has never been more pressing.

Once the sole source for cutting-edge knowledge, today’s associations are unsure of how to leverage their extensive knowledge base as members become increasingly capable of obtaining crucial information for themselves.

Faced with limited resources, revenue pressures, the proliferation of free content and new digital trends, associations need to focus on key priorities to ensure that their value proposition is unique and meets the concrete needs of current and potential members.

Providing full association management services or expert help with a specific challenge, our association experts are passionate about identifying, developing and sharing solutions to help your association tackle these timely challenges.  

From increasing membership figures, congress delegate numbers and sponsorship revenues to retaining members, managing changing stakeholder expectations and regulatory shifts and driving digital innovation, our tailored solutions can help you to reach new markets and drive sustainable growth.

Contact Our Experts

Nikki Walker

VP Global Association Management & Consulting

Contact Us