Meeting & Event Trends

New technologies, globalisation, mobility, sustainability and changing participant demographics are just some of the key trends that are radically reshaping the international meetings and events industry.

Whether embracing innovative new means of knowledge transfer, providing state-of-the-art event apps or creating virtual networking opportunities, today’s event organisers must creatively fuse physical and digital components to meet growing participant expectations.

As changing audience demographics pose new challenges and opportunities, event organisers must move away from a ‘one size fits all’ solution and deliver a more tailored, personalised service.   

Increasingly aware of the environmental footprint of the events they attend, participants now expect comprehensive sustainability solutions to be part and parcel of every event, and the pressure is on for organisers to deliver creative, environmentally friendly events that leave a positive legacy.

Faced with budget pressures and increasing demands in terms of accurately measuring the impact, return on investment and return on objectives of their events, organisers must adapt to growing participant expectations while effectively measuring the results that these new approaches achieve.

As a leading driver of innovation in the international meetings, events and congress industry, our creative solutions help you stay ahead of these trends and deliver inspiring and sustainable meetings, events, congresses and exhibitions that truly engage and activate your target audience and reach your business objectives.

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Cathie Cusin

VP Meetings & Events

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