Burger King EMEA Convention

The biannual EMEA Convention is a chance for Burger King to update franchisees on important changes to branding

The Challenge

MCI UK was contracted to deliver a complete event management solution to include

  • Brand creation
  • Registration services
  • Website design and build
  • Onsite logistics
  • Exhibition services
  • Stage and set design
  • Technical production

Burger King needed to create an innovative brand experience at their EMEA Convention. A central focal point within a busy vendor expo, Burger King sought to achieve a space to meet, train and inspire franchisees and create an exciting environment to showcase Burger King products.

The Solution

MCI proposed a 360 degree restaurant experience designed to reflect the new 20/20 restaurant interior design and providing four defined brand experiences: Equipment, Brand standards, Image and Product.

MCI worked closely with the Burger King Development and Construction team and undertook location research to present a number of concept designs before engaging with Burger King’s supply network to source restaurant grade materials and equipment to achieve a fully interactive experience.

Lasting Results 

The Burger King brand experience received huge acclaim from attendees and sponsors. Burger King’s EMEA Development & Construction Director was extremely satisfied with the design representation of the new 20/20 style that provided the perfect platform for products display.

Client Testimonial

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