Work

Overcoming language barriers & increasing delegate attendance by 80%

OVERVIEW

Alzheimer’s Disease International (ADI) selected MCI UK to help deliver their 32nd International Conference in Kyoto, Japan.

The annual ADI event leads as one of the globe’s largest and most important conferences on Alzheimer’s disease and dementia research. It attracts a diverse audience of experts, carers, and patients affected by the disease.

Featuring a range of international keynote speakers and a high standard of scientific and non-scientific content; this makes it the optimum setting to learn about the latest advances in the treatment, care and management of dementia.

OPPORTUNITY

To exceed conference delivery expectations in a new setting by increasing delegate attendance and promoting opportunities for closer working between dementia experts and professionals across the world.


SOLUTION

The event attracted new international delegates, increasing the total number of attendees to 2,850.

ADI’s 32nd International Conference received interest from individuals with diverse cultural and health backgrounds which posed language and accessibility barriers.

Although English was the main language used, the delegates were provided with simultaneous auditary translation, along with translated printed materials to ensure participation and further engagement.


RESULTS

  • 2,850 delegates attendance
  • + 80% increase compared to 2016
  • +170 speakers
  • 81 tweets sent
  • 640 times shared
  • 10,000 followers on Facebook

Download the Case Study

Alzheimer’s Disease International (ADI)

Overcoming language barriers & increasing delegate attendance by 80%
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