Kavitha, a native from India living in the Middle East for over 20 years, has had a broad experience of working with corporates and associations locally and internationally. In her current role as Associate Director - Association Management & Consulting, she works with several associations in assisting them in theirexpansion and market entry plans for the Middle East.
Kavitha has an extensive experience in working closely with volunteers and senior Leadership on the development and implementation of international or regional strategies. With her team of association professionals she is responsible for ensuring local relevance and accurate delivery of the programs and benefits of international associations as well as drawing our marketing and business development strategies, product assessment and development, market research, certification and educational programs, membership and chapter relations.
Kavitha has a constant appetite of learning and has a bag of innovative concepts and this is very clear with her footprint in Gulf News UAE - the "Fun Drive" concept which still stands as a annual feature. Be it the merchandising concepts for Western Union Financial Services for Middle East and North Africa, she constantly evolved the brand to a household name as it is today in the region.
This served the development of industry standards, aiming to ensure best practice throughout the MENA region. Being a very early riser Kavitha enjoys her time in the garden and is fascinated with the concepts of Feng Shui.