Media Centre | Press Releases

MCI Joins Forces with Performance Improvement

Geneva, 11th June 2014. MCI Amsterdam has strengthened its client services through a merger with Performance Improvement, a Netherlands-based agency offering innovative incentives, events and concepts to connect people, brands and organisations. 

“Our two corporate cultures, vision and focus on the use of live communications complement each other perfectly and, by combining these core characteristics, I am convinced that we will take our current and future clients’ performances to the next level,” said Ingrid Valks, Director of Performance Improvement.

The MCI Group is the world’s leading provider of strategic engagement and activation solutions and a key driver of innovation in the international meetings, events, association and congress industries. Performance Improvement will benefit from MCI’s global network of 56 offices in 29 countries, 1,600 talents and comprehensive solutions for strategically engaging and activating target audiences. 


For more information please contact:

Lindsey Rodger

Group PR Manager
MCI Group 
+41 (0) 22 33 99 549

For 15 years, Performance Improvement has been the leading partner in activation and binding people, brands and organisations. It does so through the organisation of high-impact B2B events, personnel events, incentive campaigns and incentive vacations, in the Netherlands, but also abroad. Find out more at


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