Global Satisfaction Index
A guide to how US association brands are perceived by the international community
Have you ever wondered how your association’s brand is perceived specifically by the international community? Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?
Our Global Satisfaction Index (GSI) sets out to monitor and articulate this perception of value, and highlight what is important to the professional communities outside the USA. It provides associations with a benchmark against which to measure progress and
evaluate one’s own organization against the overall standard.
The Index has been compiled based on data gathered from the international members and engaged customers of US-based scientific and engineering associations that are members of CESSE.
Download this paper to explore:
- Products and services that resonate
- The perception of the membership promise
- How to enhance relevance to your international community