Stand Out From the Crowd at Mobile World Congress
Six steps to enhancing your brand visibility at Mobile World Congress and beyond
Directly after Mobile World Congress (MWC) 2014, we interviewed a number of major industry players to explore how top brands are engaging customers and prospects in this unique ICT ecosystem.
Combining best practices from Orange, GSMA, Sony Mobile and Microsoft with our own expertise, this thought leadership paper sets out six key steps to enhancing your brand visibility and maximising audience engagement at MWC 2015 and beyond.
Download the report to learn how to:
- Strategically assess your options
- Set measurable objectives
- Involve the project management team at strategy stage
- Design personalized interactions
- Measure your success