With over 20 years’ experience in the event industry, a proven track record of operational excellence and utilizing data driven insights to growing events in diverse industries, Shawn Pierce has a unique talent for turning around and reinvigorating events.
Before joining MCI USA in 2016 as President, Strategic Event Management, Pierce was president of Experient, where he oversaw a team of 300+ employees as well as all technological innovation and market development functions. A transformational leader, Pierce was brought into Experient to turn around the registration and housing company, improve morale and eventually sell the company to new owners. Pierce was able to quickly improve Experient’s financial performance and add key clients to the portfolio, and the company was successfully sold to Maritz in 2012 after a rapid resurgence. Under his leadership, employee morale greatly improved, and in 2014 the company won "Best Place to Work" in the events industry.
During his tenure with Experient Pierce developed the industry leading SaaS event marketing database, “EDGE”, and also developed a mobile event platform and app called “Engage”. Throughout his career he has maintained a focus on technology-enabled tools that help event organizers become more efficient and allow them to leverage their most valuable asset: their data.
Pierce is a well-known speaker within the event industry, having spoken at over 20 industry events from the SISO CEO conference, an exclusive event for the executive leadership of the largest for-profit organizers across the world, to PCMA which serves the entire spectrum of the event industry.
Pierce previously served as the Senior Vice President of Hanley Wood, where he had full P&L responsibility for streamlining all operating groups, creating systems and processes within the company, as well as evaluating acquisition targets. He helped found Hanley Wood’s Exhibitions Division in 2000 and grow it into a $60 million+ business.
Pierce attended The University of Texas at Austin, and has a family cattle business in Texas.
Shawn’s areas of expertise:
- Event & Trade Show Management
- Business Transformation
- Technology Innovation
- Data Driven Insights
- Industry Thought Leader/Speaker
Now, here's the backstory on Shawn:
Hometown: Wolfe City, Texas
First car: 1978 Dodge Stepside
Superhero power I wish I had: Unlimited Genius + Patience
Television show or movie most resembles my current life: Up in the Air
Favorite guilty pleasure: Braum’s Chocolate Malt
Three publications I’d recommend for anyone who does what I do: Trade Show Executive, Convene, USAE
What I do on my “free” time: Golf, Horseback riding, Skeet Shooting, Skiing
If I could travel anywhere in the world, I would go…: Italy