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American School Health Association Honored for Rebranding Campaign

(McLean, VA, May 11, 2015) Coulter is proud to announce that its client, the American School Health Association (ASHA), has been recognized with the prestigious Gold Circle Merit Award from the American Society for Association Executives (ASAE) for ASHA’s 2014 rebranding initiatives. ASHA’s award will be honored at ASAE’s 2015 Marketing, Membership, and Communications Conference on June 1-2, 2015, in Washington, DC.

A high honor in the association industry, ASAE’s Gold Circle Awards signify excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. The 2015 competition received 193 submissions.

“ASHA unveiled its rebranded logo, website, and other materials in November 2014. Since then, ASHA has received incredibly positive feedback from their Board of Directors, members, and long-time supporters about the updated look and feel,” said Lee K. Lowery, MPA, CAE, ASHA executive director and Coulter associate vice president. “We are thrilled that our efforts have also been recognized by ASAE, the professional home for all who serve as association professionals.”

In partnership with Coulter’s creative department, ASHA rebranded its logo, website, bimonthly e-newsletter, social media pages, and all other communications vehicles to better represent ASHA as a vibrant, progressive, and welcoming organization. The rebrand was instrumental in expanding the organization’s reach so that ASHA now appeals to new audiences dedicated to transforming schools into places where students learn and thrive in a safe and supportive environment.

“Coulter was proud to begin our partnership with the American School Health Association in 2013. Through the efforts of our creative team, we leveraged their excellent content and strong expertise with the creation of a visual identity necessary to have an authoritative voice in the school health field,” said Coulter president Erin M. Fuller, FASAE, CAE. “We are proud that the work Coulter did to better position ASHA as a respected, modern, and leading organization is being recognized by an esteemed group of association executives.”


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