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MCI USA Webinar: Advocacy in a Social Media World

The explosive growth of social media means that associations can now communicate with members and stakeholders through vastly different mediums than they did even five years ago. But what about using social media to communicate with legislators? Regulatory officials? To influence policy? Join MCI USA’s Rebecca Flick, Associate Vice President, Alison Teitelbaum, Associate Vice President, and Chris Williams, Senior Associate, as they explore how associations have become catalysts for change by using social media platforms—and members—to promote their key issues to targeted legislators, regulators, and the public.

Flick serves as Vice President, Communications and Programs, for RESOLVE: The National Infertility Association, Teitelbaum as Executive Director for the American Health Quality Association (AHQA), and Williams as Executive Director for the National Child Support Enforcement Association (NCSEA).

Attendees will learn how to:
  • Galvanize members and other key stakeholders to participate in social media campaigns
  • Train and manage members to stay on topic in the age of 140-character debates
  • Build a social media campaign to maximize cost-effectiveness and political values to advance their cause

View the Webinar: Advocacy in a Social Media World

MCI USA releases a series of free webinars to provide training, updates on best practices and useful information that will help association leaders do their jobs more effectively and get the most out of their volunteer service.

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