Business Events Report In our digital world, business events have become key opportunities for high-value, face-to-face interactions and a cornerstone in corporate communications strategy. But to ensure maximum ROI, business events must better connect with people in genuine dialogue, while embracing new technologies. This report examines key event strategies, including how to increase engagement and drive efficiencies, as well as the impact of mobile technology and pop-up events.
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Report originally published by Raconteur Media on 28 May 2015 in The Times.