Strategic Event Management
Strategic Event Management (SEM) is the process through which we collaboratively engage with organizations to fulfill and enhance the strategic mission of an event while radically reducing risk. SEM will drive value, and boost the efficiency, effectiveness and impact of the event.
SEM consolidates MCI’s unparalleled expertise and proven strengths in event strategy, sourcing and operational excellence, to enable associations and corporations to engage & grow audiences, enhance speed to market, manage risk and optimize financial results of their event portfolios.
What is SEM?
Strategic Event Management allows you the freedom to focus on your organization’s big picture while allowing us to shoulder the risks and responsibilities associated with your events. Our team of experienced event professionals will assess your entire event portfolio and provide recommendations around increased attendance, engagement and revenue. We’ll then work with you to mitigate the risk that comes with execution, including assuming liability with the hotel/venue contract(s) and ensure a continuity of staffing in line with your organization’s strategic plan.
The MCI Difference
We are not looking to serve as your outsourced event coordinator—we are your true strategic partners, investing our human and fiscal resources into a customized event portfolio strategy with turnkey execution.
As association and corporate meetings portfolios are increasingly disrupted by competitive pressures, as well as changes in both technology and employee turnover, our Strategic Event Management division harnesses MCI’s global reach and scale in delivering capabilities that manages risk while driving bottom-line results.
We’re excited to expand our strategic event management offerings through our acquisition of Wyndham Jade, an industry-leading event and travel management company specializing in integrated convention housing and registration, site selection, meeting management, incentive programs and business travel management, serving both associations and corporations.
Tailor-made Event & Experience solutions include: Strategy & Event Development | Stakeholder Engagement |Venue Recommendations & Contracting | Housing & Registration | Marketing & Communication | Operational Management | Exhibition Sales & Management | Financial Management | Performance Reporting | Business Travel Management