About Us | Industries


The sports industry is booming, with major sporting events growing in popularity thanks to higher-quality broadcasting, more comprehensive coverage, digital technology and increased engagement on social media channels.

At the same time, a number of timely challenges are emerging for organisations in the industry.

Smaller events are attracting fewer spectators due to rising ticket prices and, as industry growth is increasingly fuelled by media rights and sponsorship, sporting bodies are under pressure to develop cutting-edge measurement tools to demonstrate return on investment to their sponsors.

Security issues, escalating player costs, environmental impacts, corruption scandals, doping allegations and reports of worker exploitation in various host countries have also heightened media scrutiny in recent years, posing key public relations and regulatory challenges across the entire sector.

Through our dedicated sports business unit, MCI shares specialised knowledge and unique insights with a wide range of sports clients including:

  • International Federations 
  • National Olympic Committees
  • National Federations
  • Organising and Bidding Committees 
  • Clubs
  • Sponsors
Tailoring our comprehensive solutions to each organisation’s unique needs, MCI helps clients to successfully address the industry’s fast-changing priorities by strategically engaging and activating target audiences, driving digital innovation, managing changing stakeholder expectations and regulatory shifts and driving growth in new markets. 

Client Stories

Delivering seamless and secure high-level events: Danish Organising Committee for the 121th IOC Session


Contact Our Experts

Barbara Martins-Nio

MCI Sports Director

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