Client Success Stories

Celebrating Freedom with Creative Events

The International Press Institute (IPI) engaged MCI to design and deliver the perfect congress in Cape Town to celebrate press freedom. Attended by global stakeholders and leading journalists, key issues around freedom of the press were addressed and the event gained extensive media coverage. IPI declared the congress to be a resounding success and was delighted to have had the same level of participation as their previous congress in Cape Town 20 years earlier, when Nelson Mandela addressed delegates on the eve of South Africa’s historic first democratic general election.

The Challenge

The International Press Institute (IPI), the oldest and most renowned press freedom organisation in the world, had selected to host their 2014 annual World Congress in Cape Town, South Africa. 

As a global organisation with members in more than 120 countries, IPI needed to deliver a creative, impactful international event to effectively engage attendees from around the world to celebrate two decades of freedom and innovation and to discuss the state of the media profession today. 

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Solutions

While IPI focused on developing a content rich programme, MCI developed and delivered a number of seamless event solutions, from state-of-the-art technical services to a comprehensive registration system and local marketing assistance.

MCI supported programme development with creative solutions to enhance the impact of content, and organised social functions to treat attendees to Cape Town’s finest cuisine, wine and entertainment, working alongside the local committee to ensure that the event made a positive impact and left a lasting memory for congress delegates.

Lasting Results

  • Attended by key stakeholders, editors and leaders in media from across the globe, key press issues were addressed around freedom of the press, with the event receiving extensive media coverage globally.
  • IPI was delighted with the professional and innovative management of the event.
  • IPI received many compliments regarding the originality and the organisation of the congress, and were delighted with MCI’s creative solutions which helped engage and activate their audience.

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Client Testimonial

“The outcome was wonderful and we received many compliments regarding the originality and the organisation of the congress. The presentations, the side events and performances were stunning - and most importantly for IPI, very well organised, taking into account every detail."

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