Designing a Digital Experience to Activate Audiences Remotely

Digital Recruitment Campaign 2020

	24.000 Total sign-ups exceeding the initial target of 1500		85% Attendees accessing event recording
	80% Positive audience feedback

Challenge

Due to the current global health crisis and restricted face-to-face interactions, MCI Singapore was tasked by a global company active in the insurance and finance sector to identify and establish an alternative way of connecting with their channel partners, distributors and sales agents.

Solution

MCI designed an end-to-end Digital Recruitment Campaign that engaged and activated audiences, revitalising the spirit of the brand to demonstrate its innovation and presence in the marketplace. A digitally crafted marketing campaign that integrated mobile and social media was executed with broadcast-quality webinar sessions to simulate a professional studio setting. A tech-savvy team of virtual engagement experts worked behind the scenes to support the audience navigate the virtual experience and those first-time webinar platform users. 

Do you have a live event that can't take place and you're interested in designing a digital experience? Don't hesitate to get in touch with our experts.