Leading the Future of Medicine with the Latest Technologies

Campus Party 2019 - Sao Paulo, Brazil

Challenge

Campus Party the largest global technology festival encompassing innovation, creativity, science, digital entertainment and entrepreneurship, and a pharmaceutical company joined forces to create an event that would unite health and technology through unique experiences, interactivity and content, using the latest technologies.

Solutions

It is in the DNA of Campus Party ‘campuseiros’ to change the source code of the world. From the understanding that the cancer cell is a system failure, the objective of the event was to examine technologies that would hack the source code of cancer and change the history of oncology. During the event, cancer specialists could experience technologies such as a Data Wall were doctors literally put their hand in the mass data, Machine Learning, Smart Hospital, Artificial Intelligence, Therapies of the Future technologies like  mixed-reality (MR) and Startup & Makers an exhibition of innovative projects with a focus on health.

Results