Event App Increases Engagement By 200 Percent

Direct Selling Association Conference - Sydney, Australia

Challenge

The Direct Selling Association of Australia wanted to innovate their annual national conference and encourage interaction and engagement between delegates, increase ROI for exhibitor/supplier members of the association and build a more sustainable conference.

Solutions

MCI Australia introduced an event app where live updates to schedules and instant messaging between delegates were made available. In addition, a gamification feature was introduced to encourage delegate interaction with key features of the conference. For supplier members, a lead capture feature was introduced for more qualified sales opportunities post event.

Results