Enhancing Brand Value Through Collaboration

The Emirates Society of Emergency Medicine (ESEM) called its regional and international societies to collaborate more effectively at an international level for enhancing its brand value. They had observed a gap in communication that prevented them of becoming a benchmark for the regional medical meetings and attracting more international interest through the involvement of government actors.

MCI UAE helped the ESEM to increase its brand value to a wider audience, to form new partnerships with governmental actors and to attract new sponsors. The solution weaved unique consulting services into supporting regional collaboration to enhance brand value & boost the medical conference tourism.

Download PDF