Enhancing Brand Value Through Collaboration

Enhancing Brand Value Through Collaboration | MCI Canada | EN

The Emirates Society of Emergency Medicine (ESEM) called its regional and international societies to collaborate more effectively at an international level for enhancing its brand value. They had observed a gap in communication that prevented them of becoming a benchmark for the regional medical meetings and attracting more international interest through the involvement of government actors.

MCI UAE helped the ESEM to increase its brand value to a wider audience, to form new partnerships with governmental actors and to attract new sponsors. The solution weaved unique consulting services into supporting regional collaboration to enhance brand value & boost the medical conference tourism.

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