Mobilising online community for increasing brand awareness

Annual Conference – Healthcare Informatics Organisation

A prominent Canadian healthcare informatics organisation was looking to revitalise their online presence with the launch of a creative online marketing campaign for their 2015 annual conference. The organisation’s focus had shifted to a new key objective: entice delegates to not only attend the conference but more importantly engage with the content. Their past efforts in digital marketing had lacked the direction of a proper strategy resulting in random and untargeted efforts. Social media capacities were no exception and it had taken six years for the conference to reach 1 200 followers on Twitter.





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