Transformation is Key - What Associations Need to Consider

A Live Q and A Session with Nikki Walker

Geneva – 26 May, 2020. MCI, the global leader in live and digital meetings, events, conferences and association solutions, organises a Twitter live Q&A session with Nikki Walker, Global Vice President Association Management & Consulting, MCI.

It will take place on MCI for Associations Twitter account, 27 May 2020 at 9 a.m. EDT. The session is entitled ‘Transformation is Key – What Associations Need to Consider’. Association professionals are invited to leave their questions and comments here using the hashtag #MCIchat. During the live session, Nikki Walker will share her strategic advice for optimal performance. Participants will receive an immediate answer to their fundamental questions on the topic of transformational change.

MCI advises associations around the world on how to grow, perform, articulate and deliver their value proposition. For three decades company’s experts were future-proofing organisations, retaining relevancy and building communities. MCI approach is based on cleverly designed engagement strategies which foster stronger networking, continued education and revenue. 

Nikki Walker’s career includes some 25 years’ experience in international marketing, PR and communications activities, specifically in the association and meetings industries. For the last decade, Nikki is responsible for key association services in MCI’s regional hubs (Europe, Middle East, Asia and Latin America) providing strategy, management and leadership for the extensive MCI service offerings to associations. She focuses on helping local, regional and international professional associations grow, develop relevant value propositions, penetrate and succeed in new markets and design sustainable strategies. Nikki regularly conducts consulting projects such as strategic assessments and workshops, market research, communications audits, environmental scans and business planning for associations in a variety of business sectors.

Nikki Walker, MCI Global VP Association Management & Consulting says: “I have always been passionate about transforming organizations and driving change. Today’s complex and highly digital world requires associations to act fast to ensure they are relevant, adding value and future proof!  Associations need to be more flexible in their engagement models – understanding the drivers of different user experiences.  Add to this the current COVID stress to reinvent the traditional association conference and turn it into an engaging virtual learning experience and change is not optional! I look forward to sharing our perspectives and experience.”

Sebastien Tondeur, MCI Chief Executive Officer, underlines: “We live in uncertain times, in which political changes, environmental catastrophes and global health risks affect the way we live and work. For 30 years, we have helped our clients adapt to these challenges. Associations have entrusted us to innovate and bring creativity to their members and key stakeholders, navigate the complexity of transformation and inspire them with unique experiences.”


For more information, please contact:

Karine Desbant

Global Marketing & Communications Manager - Association Market                                

MCI Brazil / Headquarters

+55 (11) 97516 9204


MCI is the global leader in engaging and activating audiences. Our business is founded on a simple human insight: When people come together, magic happens. Since 1987, we have been bringing people together through inspiring meetings, events, congresses and association or community management. MCI helps organisations harness the power of community by applying our strategic engagement and activation solutions to build unforgettable online and offline experiences that foster change, inspire, educate and enhance business performance. MCI is an independently owned company headquartered in Geneva, Switzerland, and boasts a global presence with 2,500+ professionals in 61 offices and 31 countries, who work with clients across Europe, the Americas, Asia-Pacific, India, and the Middle East. 

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