MCI China, the mandated agency for the management and design of a global product launch event for a Chinese multinational technology company, was faced with a global health crisis causing certain elements of the event not being able to take place as planned due to new governmental regulations and health restrictions. The team endured the challenge, which was jeopardizing participation of key stakeholders, one week before the actual event date.
After collaborating with the client to identify the best alternative and handling cancellation regulations, the team decided to transform the event into a hybrid one. MCI China was able to reevaluate these elements, taking into account user experience, design, strategic purpose and technology to ensure an optimal experience for the attendees. It was important that the online user experience would have the same essential elements as the offline original event design. MCI China developed an offline environment and demo area in which media and channel partner guests were present participating in the keynote and other live speakers’ presentations while they were being broadcasted and recorded.
The result was a hybrid event, where:
Thanks to the in-house expertise and agile approach, MCI was able to redefine the event strategy in a short period keeping the client needs a top priority. The project showcased MCI advisory capacity and human-to-human approach in action.
Creative Director, Chinese multinational technology company, said, “I’m very touched, I have been very busy and did not provide enough guidance and direction for the product demo area, and you took the initiative to visit our store, learn the products and created a uniform and complete showcase.”
The creative director continued, “Everyone is very professional despite the very difficult process with sleepless nights and jetlag, no one rejected our requests.”
Project Manager, Chinese multinational technology company said, “Everything seemed well on-site, and only during the debrief I realized how many detailed issues had been taken care of by MCI.”
Florence Chua, Director, Greater China Development, MCI China said, “This project was a true test of the team’s can-do attitude, trusted relationship with the client, and the long-time collaboration of key local partners. Together we overcame all the uncertainties and changes to deliver the best possible hybrid experience for both live and online participants amidst the challenging period.”
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MCI is the global leader in engaging and activating audiences. Our business is founded on a simple human insight: When people come together, magic happens. Since 1987, we have been bringing people together through inspiring meetings, events, congresses and association or community management. MCI helps organisations harness the power of community by applying our strategic engagement and activation solutions to build unforgettable online and offline experiences that foster change, inspire, educate and enhance business performance. MCI is an independently owned company headquartered in Geneva, Switzerland, and boasts a global presence with 2,500+ professionals in 61 offices and 31 countries, who work with clients across Europe, the Americas, Asia-Pacific, India, and the Middle East.