Hybrid Conference Reaches 4000+ Viewers

International Conference in Professional Education 2020 - Hong Kong

	5k+ Delegates		4800+ Streaming viewers		270+ Questions asked during Q&A
	20+ Speakers		1400+ Votes during live poll

Challenge

This International Conference in the professional education field was intended to be a 2-day physical conference with 500 delegates getting together to discuss vocational training and skills development trends in the workplace.  

However, due to the global pandemic, many overseas speakers and delegates were unable to join the event in Hong Kong. As a result, the client, who had been working on the conference for several months, had to quickly pivot their conference design strategy to respond to the changing circumstances.

Solution

The decision was to convert the event into a hybrid conference, featuring both live guests and online streaming for a worldwide audience. This way, those international guests who could not attend in-person could still join the conversation and acquire knowledge remotely. 

The client worked alongside our Hong Kong team to convert the content crafted for a face-to-face conference into content suitable for an online broadcasting experience. Every minute of content was planned to keep engagement levels high among the online audience as well as the live one. To this end, moderators and speakers were trained to adapt their presentations into sessions that would provide value to the delegate experience. 

From the space design, the filming venue, and stage management, everything had to be designed and built to meet the requirements of a hybrid conference. The communication around the conference and the event app also had to be adjusted to align to the new format, with short teaser videos and email campaigns promoting the new online component of the conference.