In this fast-paced global business environment, the events industry has been quite affected by the growing rate of Internet adoption and technological advancements, particularly in the areas of performance optimisation, product and service offering. Moreover, this is evident by the new roles that keep emerging within the event workplace.
As event professionals are intently focused on improving the overall experience for their attendees, this sought-after goal has resulted in the frequent incorporation of technology for assisting in gathering valuable data. Companies are more and more interested in information regarding their attendees’ profiles, venue & location facts, social media exposure, feedback, etc.
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