Whether for a virtual, hybrid or live event, social media are one of the most powerful tools in your array of resources.
They provide terrific opportunities to reach your target audience, create compelling content, engage with your participants and measure success.
But in the myriad of content, platforms and events available, we all know how difficult it is to attract the (right) audience’s attention. This is why it’s essential to approach your social media marketing efforts with a clear strategy.
How? Start by splitting the strategic approach to your social media presence in 3 steps – before, during and after the event. This way, you can have a clear overview of which actions to take and which goals and KPIs must be identified for each phase.
Download our 3 steps engagement strategy to maximise your attendees engagement and grow your online community.