CHALLENGE
The global, invitation-only, 3-day Summit unites a wide audience to:
MCI UK were brought in to introduce new logistical elements to maximise networking opportunities.
SOLUTION
To strengthen the Summit, MCI UK introduced a large exhibition area to facilitate meaningful networking between exhibitors and attendees. An optimised, WHS branded, mobile application was developed so that attendees could access sessions and speaker information, and plan their agenda. It also encouraged 7,000 interactions between attendees through an in-built chat feature. MCI UK maximised its industry connections and called on MCI São Paulo to break down any language barriers and assist with local transport knowledge.
RESULTS