Immersive Sustainable Installation Makes Waves

One of the world’s largest surfing and lifestyle brands, Quiksilver, approached MCI UK to design, produce and install a sustainable art installation for high profile events.

CHALLENGE

One of the world’s largest surfing and lifestyle brands, Quiksilver, approached MCI UK to design, produce and install a sustainable art installation for high profile events.

 

SOLUTION

 

In an active and ongoing effort to raise awareness about plastic pollution in the world’s oceans, MCI UK developed the concept of a life-size, barrelling wave made out of recycled plastic bottles. Using 7 cubic metres of plastic, this eye-catching installation had a two-fold purpose; to promote Quiksilver’s new boardshort product and to act as an educational statement. All of the plastic used to create the stand makes up only a tiny fraction of the plastic waste floating in the oceans and waterways across the world.

 

Inside the wave sat a real integrated surfboard, ready for participants to ride the wave of sustainability! Quiksilver launched a social media competition and encouraged people to have their photo taken in the wave to win a pair of the recycled fibre boardshorts. The sustainable installation made its first headline at Boardmasters Festival (8 – 12 August 2018) before travelling on to other high-profile events including the Quiksilver Pro France – Europe’s largest professional surfing event with a global audience.

 

RESULTS

  • 2500+ recycled plastic bottles used
  • 3 day stand installation build 
  • 50,000+ festival goers at Boardmasters
  • 100 million plastic bottles recycled by Quiksilver
  • 10 recycled bottles in each pair of Quiksilver boardshorts
  • 10% of the world's plastic is recycled
     
     
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