Partnership Approach Grows Delegate Attendance by 53%

World Veterinary Poultry Association Congress (WVPA) – British Veterinary Poultry Association (BVPA)

CHALLENGE

Held every two years in a new location, British Veterinary Poultry Association (BVPA) appointed MCI UK as professional congress organiser to deliver the World Veterinary Poultry Association (WVPA) Congress. BVPA was looking for a collaborative approach to help them maximise participation, deliver a successful congress in Edinburgh and a highly memorable experience.

 

SOLUTION

Leveraging its global partnership agreements with hotels across the City and the expertise of its housing, abstract management and online registration hub accessed through a dedicated Congress website, MCI UK fully engaged potential and regular attendees to encourage participation. With the support of Convention Edinburgh, the EICC and MCI UK, the Local Organising Committee was able to focus on developing the Congress Programme, a combination of invited international speakers and abstract submissions. This team approach increased delegate registration by over 50% and resulted in a truly memorable WVPA 2017.


RESULTS

  • 2181 delegates
  • 53% increase compared to 2015
  • 178 speakers
  • 330 posters
  • 239k impressions on Twitter with #WVPA2017
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