Boosting congress attendance

A leading medical federation turned to the power of digital in order to raise strong regional and global awareness of their congress held in Hong Kong, in 2016. From website optimisation, e-mailers and SEO to digital advertising and social media, the MCI Digital Marketing Department developed a comprehensive engagement strategy to enhance networking and collaboration.

With joint regional as well as international promotional efforts, the full digital marketing package significantly increased awareness. Website traffic converted into abstract submission and registration, exceeding the association’s expectations and enhancing social networking.

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